Tikyo | A Rebranding Project
Tikyo | A Rebranding Project A project by Hadrein Damalerio & Bruce Alturas --About Tikyo-- Tikyo is a local restaurant located in Prosperidad, Agusan del Sur. It welcomes the local community to dine in within their relaxing and hospitable establishment. Tikyo fosters the importance of equality within the community in an era where people are determined by their social classes. --The Problem-- Tikyo has been around for a year and the owner seemed to have a broad vision for his brand. Tikyo is struggling to have a good branding. The owner's purpose of putting up the restaurant did not resonate on the current visual identity. Tikyo is also struggling to communicate to his target market as he seems to have an intimidating vibe. --The Solution-- We helped Tikyo find his own spot in the market through brand strategy. Along with it, we developed a visual identity that is more welcoming and "local friendly".